Educational Resources

These resources are designed to propel your business forward to recovery. All are free for you to download.

Marketing and Communication Plan

We have created an abbreviated marketing strategy with some tactics that will allow you to promote your business with little or no investment.

Crisis Messaging Template

This template will assist you in creating the best messaging for your business to use in a crisis.

Weathering the Storm - Webinar

This webinar was produced by Inner Spark Creative and shares some insights on messaging and consumer behavior during this time. You can watch the recorded version here.

Ebook: Making Sense of Digital Marketing

Download this resource to read more about the complex digital landscape and get key takeaways on how digital tactics can benefit your business.

Ebook: Population Turnover & Word of Mouth

This resource will help you understand more about how an area like ours, with significant population turnover, can change the way you market and how to maximize word-of-mouth referrals for your business.

Ebook: Be Heard: Effective Communication & Messaging

Communication is key for any business. Download this ebook to read about how different types of communication can help your message reach your target audience.

Ebook: Crafting Effective Promotions

According to Beekeeting 92% of consumers always look for a deal when shopping. Crafting an effective promotion is critical for today's businesses.

Business Continuity Plan

Did this pandemic catch your business off guard? Every business should have a Business Continuity Plan. is a good source of information and the IBHS has a free toolkit for creating a plan.

This is an educational resource

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Copyright Release

Any business with a current business license operating within Lee County, Alabama may download and use these assets from at no charge. A limited copyright release is hereby granted for use of these assets with the following restrictions: 1) No material from this website may be given, sold, or otherwise transfered to any third party. Only the business that downloads that asset is granted usage rights. 2) Assets may only be used if branding for Lee County Bounce Back and Inner Spark Creative (as created) remains intact. 3) Business must have a business license to operate within Lee County Alabama to use any asset from this website.

For usage outside these guidelines, contact Inner Spark Creative in advance to request permission.

Lee County Bounce Back was conceived and created as a community service by Inner Spark Creative.

We also encourage you to visit these great organizations who have assisted this effort with guidance and promotion. They work hard every day to promote our local economy.